My story

It all began when I helped a friend’s business evaluate whether they should invest in creating an app. While conducting user interviews and analyzing their website, I noticed a bigger problem—their website traffic was plummeting, and I mean plummeting like a rollercoaster going downhill! (Image on the right). That discovery led me into SEO, and I learned why the downhill rollercoaster ride occurred. I quickly realized how powerful SEO could be for local businesses. From there, I started a tech blog. I had no idea what I was doing, but over time, I learned strategies, tools, and techniques that actually delivered results.

One thing I learned in a humbling moment in my life was that God’s favor will get you into places where hustling alone can’t. Eventually, an opportunity arose to work at a marketing agency, where I learned from two of the leading experts in the SEO industry. That experience taught me the systems, strategies, and data-driven approaches that truly move the needle for businesses. More importantly, it strengthened my love for the industry, and it showed me the value of focusing on results that matter—leads, revenue, and sustainable growth—rather than just rankings. From there, I knew I wanted to take what I’d learned and apply it directly to helping local businesses thrive online.